Community DPC: Direct Primary Care

Direct primary care is a healthcare model in which patients pay the practice directly, often through a monthly membership, rather than billing insurance for routine primary care. At Holistic Direct Primary Care, memberships include access to comprehensive consultations, annual physical exams, and portal messaging. The practice does not accept insurance, Medicare, or Medicaid, and members avoid copays and insurance claims from the practice.

Membership benefits include comprehensive consultations, annual physical exams, and unlimited patient portal messaging. Care can address preventive needs, routine primary care, chronic-condition management, lifestyle guidance, and whole-person wellness goals. Holistic Direct Primary Care also offers in-home and virtual visits, allowing the care format to fit the patient’s needs. Some services may require separate discussion based on the individual care plan.

Yes. Holistic Direct Primary Care provides in-home primary care visits for patients in its service area, which includes Bradenton and approximately 25 miles surrounding the city. In-home appointments offer privacy and convenience while allowing time for personalized discussion, health education, and care planning. Virtual appointments are also available when telehealth is appropriate for the concern being addressed.

No. Holistic Direct Primary Care operates as a self-pay practice and does not accept insurance, Medicare, or Medicaid. This direct-pay approach is intended to eliminate copays, insurance claims, and surprise medical bills from the practice. Adults may choose a membership or schedule a non-member visit, which is listed at $210. Patients should review their other coverage separately for services outside the practice.

Adult membership pricing is tiered by age: $80 for ages 18–25, $130 for ages 26–55, and $155 for ages 56 and older. There are no enrollment or registration fees. A seasonal Snowbird Membership for adults 56 and older is $620 and includes five in-home visits per season. Small-business membership rates are available by inquiry.

Holistic Direct Primary Care offers same-day or next-day appointment availability, subject to scheduling capacity and the nature of your concern. Members can also use unlimited portal messaging to communicate with the practice. For urgent or life-threatening symptoms, patients should call 911 or seek emergency care rather than wait for a routine primary care appointment or portal response.

Direct primary care provides ongoing family medicine, preventive support, and care coordination, but it does not replace emergency services for life-threatening conditions. The practice can help assess concerns, manage many routine and chronic needs, and make specialist referrals when appropriate. Patients may still need emergency, hospital, imaging, laboratory, or specialty services outside the direct primary care practice.

This model may suit adults who want more time with a provider, convenient in-home or virtual visits, and an active role in their health decisions. It is especially relevant for people seeking preventive, functional, holistic, or alternative approaches alongside conventional family medicine. It can also benefit patients who value direct communication, health education, and clear self-pay membership pricing.